ORIGINATOR PROFILE

Established "Originator Profile (OP) Collaborative Innovation Partnership"

Created At: Jan 16, 2023

Together with the media and advertising industries, We has established a non-profit mutual benefit corporation, “Originator Profile Collaborative Innovation Partnership (OPCIP)”.

Originator Profile technology is a mechanism for providing a secure Internet environment and is intended to be a Web standard to be adopted by browsers and other applications. It makes it easy to identify quality news articles and media that are third party verified. It will provide verifiable information about web content authors and advertisers. By increasing the transparency of content creators and distribution channels and enabling the identification of trusted sources, it helps increase the value of responsible, quality articles and media.

Under the supervision of Keio University “Cyber Civilization Research Center (CCRC)” and cooperation from the major Japanese advertising companies, OPCIP will conduct technological development and demonstration experiments for the practical application and social implementation of Originator Profile technology. Based on the feedback received, OPCIP will further develop the system and implement it in society and propose open-source implementation and specifications to the World Wide Web Consortium (W3C), the standardization body for web technologies. In parallel with standardization activities at W3C, OPCIP will continue its efforts to contribute to the development of a healthy Internet by making proposals and cooperating with the Web content industry, online advertising industry, browser vendors, and others around the world.

A comment by Professor Jun Murai of Keio University, who serves as Chief Director of the Originator Profile Collaborative Innovation Partnership

"Advances in information technology (IT) have brought many benefits to our society. While the Internet and social networking services (SNS) have brought great benefits to society, they have also had negative aspects, such as allowing the spread of harmful disinformation and miss-information such as fake news, undermining the trust of news, and becoming a major social problem. In the field of digital advertising, the so-called "attention economy" aimed at attracting attention has distorted the integrity of the market.

So we proposed a new technology called "Originator Profile (OP)". This technology discloses information about content originators using digitized codes, and if it is used in media, advertising, etc., it will help maintain the integrity of the online space and increase the public interest. In order to put OP into practical use, we established the non-profit mutual benefit corporation "Collaborative Innovation Partnership (CIP)" in December last year. CIP is a mutual aid organization in which companies, universities, etc. cooperate to develop new technologies. Under the established CIP, we aim to commercialize OP and put it into practice in society."

Overview of the OPCIP

  • Founded - December 15, 2022
  • Chief Director - Jun Murai (Professor at Keio University)
  • Members (in alphabetical order)
    The Asahi Shimbun Company, The Chunichi Shimbun, fluct, The Mainichi Newspapers, Momentum, The Japan Times, Nippon Television, News Corp, The Sankei Shimbun, WebDINO Japan, The Yomiuri Shimbun
  • Head Office - 1-7-1 Otemachi, Chiyoda-ku Tokyo
  • Website https://originator-profile.org/en-US/