About
We at the Originator Profile Collaborative Innovation Partnership (OP CIP) are researching and developing Originator Profile (OP) technology, which labels information about the originator of content on the Internet, such as news articles and advertisements. OP CIP aims to improve the trust of the digital space by displaying to Internet users that information comes from a trustworthy source. OP technology aims to solve various problems by making information sources (publishers and advertisers) and its distribution channel transparent.
- OP will label web content with originator information, allowing web users to check the trust of the content.
- The originator information labels provided by OP are machine-readable metadata, which allows advertisers to identify the other party when digital advertisements are transacted mechanically. This will make it more difficult for sites that spread fake news or aim to easily gain attention to earn advertising revenue, thereby reducing infringement of the rights and interests of legitimate web publishers and content distributors.
- Being able to identify the other party in digital advertising transactions will help resolve digital advertising issues such as ad fraud and ensuring brand safety, allowing advertisers to use digital advertising with confidence.
However, OP technology itself does not distinguish among publishers or advertisers. It is a technology that allows existing certification bodies to use OP technology to make the world of the Internet healthier, more public-interest, and more transparent.
OP technology is currently in the proof-of-concept stage, with testing being conducted primarily by Japanese companies. Based on the feedback obtained from these trials, OP will be further developed and put into practical use in society. The technology will then be proposed to organizations such as the World Wide Web Consortium (W3C), which is a standardization organization for web technologies, along with an open source implementation.
In parallel with standardization activities at the W3C, we will continue to make proposals and cooperate with the web content industry, online advertising industry, and browser vendors around the world, in order to contribute to the development of a healthy Internet that everyone can use with confidence.
Collaborative Innovation Partnership Organization Chart
Name
Originator Profile Collaborative Innovation Partnership
Collaborative Innovation Partnership (CIP) is a corporation established with the approval of METI for the purpose of overcoming problems that cannot be solved by any one party alone by conducting testing and research in cooperation with multiple companies, universities, independent corporations, etc., and commercializing technologies.
Established
December 15, 2022 (approved by Ministry of Economy, Trade and Industry on December 14)
Address
The Yomiuri Shimbun Building, 1-7-1 Otemachi, Chiyoda-ku, Tokyo
Board member
| Chief Director | Jun Murai (Professor of Keio university, Co-Chairs, Cyber Civilization Research Center) |
| Senior Director | Junichi Abe (Senior Managing Director, The Yomiuri Shimbun) |
| Director | Hisayuki Tobe (Executive Director ,The Asahi Shimbun Company) |
| Director | Satoko Takita (Chair of the Board of Directors, WebDINO Japan) |
| Director | Takashi Ando (Operating Officer Media Business Division, ADK Marketing Solutions Inc.) |
| Director | Keiji Imajo (General Manager of Digital Business Division, Sankei Shimbun) |
| Director | Mitsuyuki Nakamura (Managing Executive Officer, Dentsu Inc.) |
| Director | Norishige Enomoto (Corporate Officer, Hakuhodo DY Media Partners Inc.) |
| Director | Osamu Hirachi (Executive Officer, The Mainichi Newspapers) |
| Director | Hiroshi Kataoka (Executive Corporate Officer, LY Corporation) |
| Auditor | Minako Suematsu (Chairperson, Publisher and President, The Japan Times) |
| Secretary-general | Tatsuya Kurosaka (Project Associate Professor, Graduate School of Media & Governance, Keio University) |
Members (in alphabetical order)
The Asahi Shimbun Company, WebDINO Japan, ADK Marketing Solutions Inc., The Ehime Shimbun, The Kahoku Shimpo Publishing, Kyodo News, The Kochi Shimbun, The Kobe Shimbun, The Saga Shimbun, SEARCHLIGHT, Sankei Shimbun, The Sanyo Shimbun, Jiji Press, The Shizuoka Shimbun, The Japan Times, Shogakukan, SmartNews Inc., The Chugoku Shimbun, The Chunichi Shimbun, Tokyo Broadcasting System Television, Dentsu Inc., Dentsu Soken, The Niigata Nippo, Nikkei, Nippon Television Network Corporation, Nippon Telegraph and Telephone, Japan Broadcasting Corporation, News Corp, Hakuhodo DY Media Partners Inc., Video Research, The Fukushima Minyu Shimbun, Fuji Television Network, fluct, The Hokkaido Shimbun Press, THE HOKKOKU SHIMBUN, The Mainichi Newspapers, magaport, The Miyazaki Nichi Nichi Shimbun, Momentum, The Yomiuri Shimbun, LY Corporation
Member (individual)
Jun Murai (Professor of Keio university, Co-Chairs, Cyber Civilization Research Center), Shigeya Suzuki (Project Professor, Graduate School of Media & Governance, Keio University), Tatsuya Kurosaka (Project Associate Professor, Graduate School of Media & Governance, Keio University),Tatsuhiko Yamamoto (Professor, Keio University Law School)
Associate Member: Keio University Cyber Civilization Research Center
(As of June 27, 2024)