Originator Profile (OP) is a digital technology that allows users to verify the originator/publisher of content online.
Digest of the Symposium "Creating the Internet a Healthy Environment"
Where is this information coming from?
Who is the Originator?
-Constitutional, information, and media law experts gathered and discussed that ensuring the trustworthiness of information sources is crucial for enhancing the safety of cyberspace.
Where OP Technology Is Used
OP technology makes it possible to identify the original source of content. It is expected to be especially useful in areas prone to false or misleading information such as news, information from public institutions, medical information, and financial information.
Challenges for Internet Users
Technology That Makes It Easier to Identify False or Misleading Information
OP technology makes it possible to verify
- who created the content
- who published it
- whether it has been tampered with
Users can confirm through their browser whether the creator or publisher of content has been verified by a third-party organization, such as an industry association to which they belong. This allows users to confirm the original source of content and more easily identify false or misleading information.
Challenges for Website Operators and Advertisers
Technology That Brings Trust and Security to Digital Advertising
For website operators, unintentionally displaying scam ads on their own site can expose users to fraud. Advertisers risk damage to their brand image when their ads unintentionally appear on fake or misleading websites, or their ad spending could end up funding the activities of organized crime groups.
With OP, both parties in an advertising transaction are able to verify the other’s identity and trustworthiness during the process. This helps ensure that both site operators and advertisers can conduct appropriate advertising transactions with peace of mind.
The Challenge of Maintaining Integrity Online
OP Technology Verifies the Authenticity of Information Sources
Advances in information technology have brought many benefits to society. At the same time, they have also enabled the spread of harmful false information, making it harder to find information that is reliable.
One factor is the rise of the so-called attention economy, where the goal is to attract views and clicks to earn advertising revenue with no regard for accuracy or trustworthiness.
The spread of generative AI has made it even easier to produce false information, potentially making the situation much worse.
False information regarding elections or disasters can have serious consequences for democracy and public safety, which has become a major social concern. To eliminate these negative effects and restore integrity to the online space, we believe that technologies like OP are essential.